Barcelona has announced that it has signed a five-year deal with a sports brand to become the official commercial partner of the Spanish football league.
The agreement, which will run until 2027, will see Barcelona promote the brand's products across all its domestic and international competitions.
As part of the deal, the club will also have the opportunity to collaborate on marketing campaigns and promotional activities with the brand.
Barcelona's president Josep Maria Bartomeu said: "We are very pleased to announce this new partnership with a world-renowned brand.
"This agreement is a major step forward in our efforts to strengthen our commercial portfolio and further develop our global reach."
The deal comes at a time when football clubs are increasingly looking to expand their business opportunities beyond traditional media rights deals.
In recent years, many top clubs have signed multi-year agreements with sponsors, including Manchester United, Liverpool and Real Madrid, to promote their brands through various forms of media.
For Barcelona, the deal is a significant boost to its financial stability and will help it to continue investing in its players and facilities.
It will also give the club more control over its commercial strategy, allowing it to tailor its marketing and promotional activities to suit its needs and preferences.
Overall, the deal is likely to be a win-win situation for both Barcelona and the sports brand, as it will allow both parties to benefit from increased exposure and revenue streams.
Barcelona has always been known for its strong brand image, and this deal will only enhance its reputation as one of the most successful football clubs in the world.