The city of Barcelona has announced that it will renew its contract with a sports brand for five years, bringing the total value of the deal to $220 million.
The agreement was signed between the two parties and is expected to see the sports brand continue to support the city's football club, FC Barcelona. The new deal will also include additional marketing and sponsorship opportunities, as well as the right to use the name and logo of FC Barcelona in all future advertising and promotional materials.
This partnership is likely to benefit both sides, as the brand will have access to the city's rich sporting history and cultural heritage while also being able to promote their products and services to a global audience.
The move comes just days after the city announced plans to invest €1 billion into improving its infrastructure and public transport system, including a new metro line connecting the city center to the airport.
The new deal could also help boost the local economy by creating jobs and attracting investment to the area. With a strong footballing tradition, the city is already known for its passion and commitment to the sport, which could make it even more attractive to fans and supporters alike.
Overall, this renewed partnership looks set to be a positive development for Barcelona and its residents, as well as the wider community of Catalonia.